Perhaps the biggest mistake companies involved in e-commerce make is not establishing the right marketing strategies once they have set up their e-commerce sites and made their products available for sale. E-commerce marketing methods emerge influenced by various factors such as the type of product sold, the seller's logistical strength, the diversity of sales channels and payment methods, and pricing policy. With so many different methods and application areas in e-commerce, it's crucial to take the right steps to identify and implement the most effective strategies. Here are some tips we can offer:
Personalization:
Every user has their unique shopping habits. Therefore, by accurately analyzing each customer’s profile, behavior, and past experiences, you can offer personalized products.
Email Re-marketing:
For e-commerce companies, having a loyal customer base is undoubtedly crucial. By sending periodic campaigns, new product updates, and reminder emails to those who have previously purchased from your website, you can encourage them to shop with you again.
Email Promotions:
Through the email form you create on your website, you can collect emails and send promotional messages, provided you have the users' permission.
Online Ad Re-marketing:
Target users who have searched for the products you are selling by displaying ads on various digital platforms. This increases your chances of reaching an audience eager to purchase your products.
Pop-up Offers:
You can increase the shopping volume by presenting complementary products related to a customer’s past purchases or current cart in a pop-up window.
SMS Advertising:
Inform users who have previously consented to receive SMS advertisements about your products and campaigns through phone numbers obtained from various channels.
Exclusive to Members:
Encourage individuals to become members via email, phone, or social media accounts to shop on your site.
Pop-up Chat:
Providing a platform where potential customers can ask their questions in real-time can quickly boost your sales.
Respect Your Customers
The world of marketing can sometimes be ruthless, even intruding on people’s private lives. If an e-commerce company wants to stand out, it should establish a respect-based relationship with its customers. The language, tone, and frequency of the emails and SMS messages you send to those who share their personal information with you are crucial. Short messages that remind customers of your brand on special occasions, like birthdays, and make them feel special can help build emotional connections between the individual and your brand.
Maintain the Consumer-Marketing Balance
In e-commerce, it's necessary to analyze past data and trends and develop new strategies. Your strategic marketing should be customer-focused in addition to being product and service-oriented. This win-win situation can provide immediate satisfaction to your customers and long-term happiness for your business.
Let's consider some useful tips for managing your marketing tools:
- Analyze Web Data: Today, we have powerful tools that allow us to analyze customer behavior easily. These analyses, along with feedback, help identify factors leading to success or failure.
- Conduct Tests: Before implementing your strategies, observe which strategy influences purchasing behavior more by conducting tests like A/B testing.
- Ask Your Email Subscribers: Gather feedback from your email subscribers. This feedback can cover various aspects, including ad frequency, campaign ratings, and more.
- Offer Alternatives: Diversify your communication channels and let your customers choose their preferred method.
- Use Surveys: Test the outcomes of your marketing tactics from the customer's perspective by creating surveys and encouraging your customers to participate.
As highlighted in this article, communication is the fundamental aspect of e-commerce marketing methods. With Comwize, you can easily store personal data securely and send SMS or emails to all your customers when necessary without the need for additional services.
