One of the most important metrics for e-commerce site managers is undoubtedly measuring the time visitors spend on the website. By employing various strategies during the time a user spends on your site, you can create many opportunities, such as encouraging them to purchase multiple products.
Visitors leaving your site shortly can be attributed to various reasons. In this article, we will discuss factors that lead to visitor loss and provide solutions for each.
Poor and Confusing Menus
The key to a positive user experience is allowing users to quickly access the content they seek on your site. Menus that are complex, multi-layered, or lack a search feature can cause users to become frustrated and leave your site.
Solution: Since most people visit websites via mobile devices today, ensure that your site functions seamlessly on both mobile and desktop platforms. Navigation menus should be user-friendly and adapted to this reality.
Errors in Content Layout
When a visitor is exploring a product, they want to easily access all related information. Disorganized or poorly placed content can lead users to leave your site without making a purchase. Therefore, meticulous attention is needed in content layout.
Solution: During the design phase of your website, empathize with the user to identify and address any gaps. Determine what information users need when exploring your products and how to make visuals and details easily accessible.
Incorrect Use of Videos
Videos can be powerful tools to engage visitors and help them understand products better. However, if not used correctly, they can also drive users away. Problems arise if videos cannot be easily opened or closed, are not controllable, or are excessively long.
Solution: Place videos on your site so that they are not auto-played but can be initiated by the user when desired. Avoid forcing users to watch videos and provide options for controlling video playback.
Mandatory Registration
Mandatory registration during the purchase process can be a deterrent if presented as a forced requirement. Many advanced e-commerce platforms have recognized this issue and optimized their processes to encourage registration without pressuring users.
Solution: The primary goal of e-commerce sites is to maximize sales. While increasing membership numbers is important, you should not negatively impact sales figures to do so. Allow users the option to make purchases without requiring registration.
Poor Design and Non-Functional Features
User experience is increasingly important, with new principles and trends emerging regularly. E-commerce sites must adhere to these principles and trends. Sites with poor design, non-functional features, and a bad user experience face significant challenges in retaining users.
Solution: Avoid clutter in your website design. Stay updated with design trends and user experience principles, and integrate these into your site promptly.
Comwize offers a range of design templates considering all these factors. Its e-commerce ERP software supports user experience and product sales with various features. Additionally, it provides administrators with real-time access to all user data on the site.
