There are many reasons why visitors to your website abandon your site so quickly. In this article, we'll explore these factors, which we'll call "losing visitors," and suggest solutions.
Bad and Confused Menus
The key to user experience lies in allowing users to quickly access the content they want on your site. When website menus are designed to be complex, multi-step, and lack search functionality, they can become frustrating and lead users to abandon the website.
Solution: Today, people mostly visit websites via mobile devices. With this in mind, your website should be designed to function seamlessly across both mobile and desktop devices. The navigation menus that allow you to navigate your website should also adapt to this and be easy to use.
Mistakes Made in Content Layout
When browsing a product, visitors want to easily access all the information about it. Overly cluttered or poorly placed content can lead users to abandon your website without making a purchase. Therefore, careful layout is essential.
Solution: During your website design process, empathize with the user and address any shortcomings. You should answer questions like what data a user is looking for when reviewing your products, and what needs to be done to make product images and information easily accessible.
Misuse of Videos
When used correctly, videos are important content that can engage visitors and help them better understand the product. Of course, as mentioned above, they shouldn't be used incorrectly. If users can't easily open or close a product video, can't control it when necessary, and videos that are too long can lead to user churn, you'll see videos become a top cause of user churn.
Solution: Instead of having your videos automatically play when the page loads, place them so the user can play them themselves. Don't force the user to watch the video. Give the user control over the video by carefully analyzing the plugins that allow it to be watched.
Mandatory Membership
Mandatory membership, often encountered during the purchasing process, is a common practice that can lead to user churn when presented as an imposition. Many advanced e-commerce platforms have recognized this and have re-optimized their sales processes accordingly, encouraging users to sign up.
Solution: The primary goal of e-commerce sites is to maximize product sales. While a high number of members is certainly important, you don't want to negatively impact your sales figures by increasing membership. Therefore, you should offer users the opportunity to purchase without registering.
Bad and Non-Functional Design
User experience is a phenomenon that grows more important every year. Therefore, new principles emerge and become trends every day. E-commerce sites should also provide a design and user experience based on these principles. E-commerce sites with poor design, ineffective functionality, and a poor user experience must contend with the most obvious of these factors: losing users.
Solution: Avoid clutter on your website. Keep up with trends in your design and functionality, and quickly incorporate these principles into your website.
Comwize is an e-commerce ERP software offering numerous design templates designed to consider all these factors. The website service offered includes numerous features that support user experience and product sales. Furthermore, it also allows administrators to instantly access all user data on your website for statistical purposes.
