As technology advances, we’ve started to adopt new habits into our lives. Perhaps the most obvious of these habits that make our lives easier is our purchasing behavior. While we used to buy products or services by seeing them in stores, today we can purchase everything we need with just a few clicks without ever leaving the comfort of our home. The first examples of e-commerce were undoubtedly websites. After the surge in mobile devices, we saw the rise of e-commerce apps, and now social media has become a key player in the scene.
Here are some tips for those looking to sell through Instagram, which has 300 million daily active users:
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Find a Simple and Memorable Name
While the chance of getting the desired name on such an active social media platform is quite low, you can note down all the names that come to mind to identify the right one. The first step in building brand value is to find a name that is memorable and easy to pronounce. -
Set Profile Privacy
Ensure that your profile is public and accessible. Potential customers should be able to view your products and services without having to follow you. -
Provide Detailed Information
Photos of a product or service can offer limited information to potential customers. Be sure to provide detailed information and technical specifications under each photo you share. Details like dimensions, colors, and warranty are important for end users. -
Instagram Ads
Those who want to sell on Instagram must first plan a proper advertising/promotion budget. To attract more visitors to your profile, make your products and services visible to more people, and rapidly increase your sales, advertising is essential, at least initially. Instagram ads, which offer much better results at a much lower cost compared to newspaper and TV ads, can help you achieve success in a shorter time. -
Eye-Catching Photos
You should realize that your Instagram profile is like a shop window. When people visit your profile, you need to stand out with the quality and resolution of your photos. In a platform where hundreds of thousands of photos are shared every minute, you need to captivate people with your photos. High-resolution and high-quality photos positively contribute to sales, while low-resolution and poor-quality photos can create a significant distance between you and potential customers. -
Hashtag Research
The easiest way for people to find both your profile and your products or services is by using the right hashtags. Make sure to include hashtags that best reflect your product or service, as well as trending hashtags. If you’re having trouble finding popular hashtags, a quick search will lead you to many paid and free tools that can assist you. -
Engagement
After convincing potential customers to visit your profile through effective use and advertising, and attracting interest with eye-catching visuals, what comes next? Like any customer, those who have the potential to purchase products or services via Instagram also want to work with a seller who engages with them. When they need more detailed information about a product or service they see on your profile, you should promptly respond to their comments or messages. This way, you not only have a chance to make an immediate sale but also ensure customer satisfaction.
