Opening a Store on Facebook
Opening a store on Facebook is a crucial step for easily reaching a broad audience and selling your products. Facebook frequently updates its features to offer various conveniences and additional services for businesses looking to set up a store.
Opening a Store on Facebook More than half of our population has easy access to the internet, and almost all of them have Facebook accounts. This makes opening a store on Facebook a more attractive option. In this guide, we detail the steps to open a store and sell products on Facebook, including preliminary work and the necessary steps to follow.
How to Sell on Facebook If you list the products you already sell on your e-commerce site in the store section you create on your Facebook page, users can make decisions based on the information you provide and be redirected to your e-commerce site to complete the purchase.
Is Selling on Facebook Legal? In a digital world, tax laws are also updated to keep pace with changes. The legal responsibilities associated with your sales store apply even when selling through Facebook. Opening a store on Facebook essentially means moving your sales store to social media, and your legal obligations continue there as well.
1. First Create Your Facebook Page, Then Your Facebook Store! To open a store on Facebook, you first need a profile. By adding a store tab to the profile you create for your company, you'll have everything needed to sell on Facebook. Therefore, you should first create your profile and then add the Facebook store tab to it.
2. Start Selling from Both Your E-Commerce Site and Facebook! Opening a store and selling on Facebook is actually a process with simple steps. With proper preparation, you can easily add your products to your Facebook profile and open them for sale. This way, both your e-commerce site and Facebook profile will not only be accessible but will also become strong partners that support sales figures.
8 Steps to Open a Store on Facebook
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First, you need a Facebook page. You can also convert your personal Facebook account into a store account if you wish. To have a store account:
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Log in to your Facebook account using your username and password.
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Click on the store tab.
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Accept the agreement that appears and click on the proceed button.
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You may be asked to enter your Facebook password again.
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On the page that appears, select the “Shop on Another Website” option.
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You will also need to enter your page link when adding products.
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Choose the currency you want to use. Be careful when selecting a currency because once you open your Facebook store, you cannot change the currency. You will need to delete and recreate the account.
Tips for Selling on Facebook
No matter which platform you use, treat it as if it were your physical store. Showing the same care on digital platforms as you do in your physical store is key to success.
When sharing promotional texts about your products, ensure the tone is friendly yet professional. Potential customers make decisions based on the information you provide.
Visuals of your products are another crucial aspect. Share your products with attractive and clear images and make eye-catching arrangements. Poor quality, unprofessional, or irrelevant images can only lead to one result: CUSTOMER LOSS!
When adding products to your Facebook store, make sure the prices are accurate. Different prices on your Facebook page and e-commerce site will not be well-received by your customers. People only like surprise endings in movies 😊
The first thing you need to sell on Facebook is, of course, an e-commerce website. Comwize’s e-commerce ERP software also offers website services with design templates suitable for your industry. Feel free to contact us to review examples and request a demo.
