With the advancement of technology, our purchasing habits have undergone fundamental changes. One of the foremost fruits of this change is undoubtedly Trendyol. This platform, where any company engaged in e-commerce and meeting the necessary conditions can sell, has 25 million members and 50 million monthly visitors. Despite its extensive customer base, the company, which regularly publishes advertisements and delivers products to customers through its own logistics infrastructure, is rapidly advancing towards becoming Turkey’s Amazon. The platform, which offers a wide range of products from electronics to groceries, has become an indispensable player for those involved in e-commerce.
Who Can Open a Store on Trendyol?
To open a store and sell products on Trendyol, being a company is a requirement. All legal entities that are tax payers, whether individual or corporate companies, can apply to open a store.
How to Apply for a Store?
If you meet the requirements set by Trendyol and can provide the following information and documents, you can visit the Seller Application page on the Trendyol website, where you will find a form. You can fill out and submit this form to make your application.
What Information and Documents Does Trendyol Require to Open a Store?
When applying to open a store on Trendyol, the form you fill out will ask for the following information:
- Company trade name
- Company type
- Tax identification number
- Commercial registry number
- Categories for sales
- Full name
- Email address
- Mobile phone number
- Links to other online marketplaces or your own e-commerce site
In addition to this information, the following documents are also required:
- Activity Certificate
- Tax Plate
- Signature Circular
- Trade Registry Gazette
If you cannot provide these documents, your application will not be accepted, even if you apply.
When Will My Application Be Processed?
After completing your application, you will have initiated the approval process. This process depends on the accuracy and sufficiency of the information and documents you have provided, as well as the workload of the approval unit. If your application is approved, you will be contacted through the provided contact details with information on the steps required to open the store.
Advantages
Opening a store on an e-commerce platform with high customer traffic like Trendyol offers various benefits. Here are some of the most significant ones:
- Ready Customer Base: Trendyol is a platform with high recognition due to its long-standing e-commerce activity. Considering that the platform is visited at least once a day by 3 out of 4 women and has around 25 million members and is visited 50 million times a month, the potential customer base it offers can be enormous.
- Brand Awareness: By opening a store on Trendyol, your brand awareness will increase in parallel with your sales. As mentioned above, you can easily introduce yourself to a portion of the fifty million monthly visitors.
- Product Promotion: From the moment you open your store, your products will be presented to consumers. This allows you to introduce each product you offer to potential customers.
- Advertising: Trendyol regularly advertises across all media channels. Normally, you would need to invest significant budgets to attract customers through advertising, but Trendyol takes care of this as well.
Disadvantages
- Competition: There will be many competitors selling under the Trendyol roof. To stand out and compete with rivals, you may need to make additional payments.
- Commission: Trendyol charges a certain percentage of commission for the services it provides to each store. Therefore, you need to reflect the commission amount when determining your product prices or compromise on profitability.
- Difficulty in Creating a Brand: The platform, brand, and advertisements... In short, almost everything is conducted under the Trendyol brand. Therefore, you should not overlook the fact that you are still alone outside the Trendyol umbrella and dependent on the platform.
