What are the advantages of the network?
As is well known, the most crucial step in a company's development is properly executed PR. By definition, PR (Public Relations) is about increasing the number of people your company can reach and ensuring they benefit from your products and services. Networking is one of the best PR strategies. While the benefits of networking can be highlighted, they can be categorized according to various criteria.
The Chance to Meet New People and Get References
During the networking phase, you'll have the opportunity to meet many different people from every industry. The process typically unfolds as getting to know each other, sharing information about your work, and planting seeds for the future. Every person you meet carries the potential for future partnerships, project sharing, or even just becoming a client.
You Have the Chance to Introduce Yourself and Your Brand
As we mentioned earlier, you also have the opportunity to promote yourself and your brand, or conduct PR. Thanks to the WOM (Word of Mouth) approach, which is quite popular in various industries, every person you introduce yourself and your brand to will pass that information on to others.
You can follow the current issues in the industry.
Meeting, communicating and sharing information with others in your industry gives you the opportunity to follow developments in the industry closely.
Helps You Solve Problems
As your network develops, you'll have the opportunity to collaborate with other sectors. In business, which requires multifaceted strategies, you'll need to confront and solve a wide variety of problems. This is where you'll find the support you need among people you've already met.
Information Sharing Opportunity
Knowledge and experience are tools that grow as you share them. In this context, you can draw your own conclusions from the knowledge and experience of each person you meet and have the opportunity to share your knowledge and experience with others.
How to Create a Network?
While building your network, you should pay attention to various criteria to reach the right portfolio of people and keep them around you.
Attend the Right Events
Before deciding to attend an event, it's important to evaluate the attendees and the event's suitability for networking. Attending events where people aren't likely to do business with you or where communication is difficult can be a waste of networking time.
Look Professional by Dressing Well
When people interact with you, their first impression, whether positive or negative, is based on your appearance. Therefore, we recommend that you dress appropriately when you're out in public.
Prioritize Face-to-Face Meetings
As technology advances, human relationships have also become increasingly digital. When networking, make sure to be face-to-face with people. In other words, connect with people. This will give you the opportunity to build strong foundations by establishing medium- and long-term friendships.
Don't Ignore the Mutual Gain Criterion
In the business world, things aren't resilient to repeated situations that benefit only one party. In other words, if the other party has benefited you in one instance, the opposite should happen in the next. In other words, you should strive to establish a relationship where both parties benefit equally.
Ask Questions and Listen
The biggest problem in human relationships today is that we try to force our own ideas onto others rather than listening to them. Since both parties are in the same situation, you need to strike a balance, share your ideas, then listen to the other person, and demonstrate your interest in what's being said. This both facilitates dialogue and strengthens your bond.
Be Prepared
Become an expert in your field and try to think through potential questions you might receive from people you've just met. This will allow you to respond confidently and directly to questions you've practiced. This will significantly increase your chances of impressing your audience.
You have the opportunity to store data about people you meet during networking sessions in secure and easily accessible software. Comwize e-commerce ERP software provides you with detailed portfolio management capabilities thanks to its built-in CRM module.
